How to make sense of your business brand so people can make sense of your business brand

Here are 3 tips on making sense of your brand so that others will make sense of your brand (building relationships).

So, I can make sense of your brand on social media if it has a clear design.

I can make sense of your brand on social media if it follows a schedule.

I can make sense of your brand on social media if it signals an archetype.

The problem for us all, is when the brand lacks these things. It's not too difficult to water down your brand with an out of tune style, a lack of presence on social and themes and mismatched content that does not signal what you stand for.

When you can, step aside and look at your business brand and ask others what they think you stand for. Also, look at the data tools and see how effective your posts have been.

I'm hoping, you read your analytical SEO tools at least once a week here. :-)

Ultimately, to master the effectiveness of your business brand take a good look at your themes and your graphic design, but also ask yourself which one of these archetypes am I?

Caregiver/Service, Ruler/Control, Creator/Innovation, Hero/We can do it,

Magician/Transformation, Outlaw/liberation, Everyman/Regular Guy or Gal,

Jester/Fun&games&enjoy, Lover/Intimacy, Explorer/Freedom, Sage/understanding,

Innocent/Safety.

Do any of these connect with your business mission?

A good example of a company that does hero is MacDonald’s. At this moment in time, lockdown 3.0, apart from a drive thru they must keep the hero story going.

You may have seen the latest Macs steadfast TV adverts illustrating it is still a hero and they will always deliver to you wherever you are.

They have stuck to the hero archetype, however in recent years they have changed their logo colours in order to be compassionate about the environment. In the day, Ronald MacDonald was a fun red and yellow bundle of plastic and a real person painted up. However, over time green issues emerged, the world grew up, I guess.

To address the consumer demand for green they switched to a darker earthy green (an earthy soothing colour) as the background on signage and new buildings.

During the pandemic the brand remains the hero with the message we will always get your food to you wherever you are despite our restaurants being closed. But it's altered over time to show it's also a caregiving archetype.

For the audience it's a good story. It’s concise, it matches the theme you already have with your relationship with Macs. When you are really up against life, you will probably think let's get a reward, I need food. Let's get a hero to get us through the day and of course Mac cares about our planet. For other reasons, of course you might not agree with me, but I'm only thinking of the branding changes here.

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Enjoy your branding analysis, Here to help - johallmedia - caregiver by nature. :-)